How to Get More Leads Online: 6 Proven Strategies That Work

By Willy Counts

Every business needs leads. But in a digital-first world, cold calling and outdated tactics are not enough. If you want to consistently attract qualified leads, you need a strategy that meets your audience where they already are—online.

At BERQ Marketing, we help businesses turn clicks into conversations and visitors into customers. Here are six practical ways to generate more leads:

1. Optimize Your Website for Conversions

Your website should do more than look good—it should convert. Every page should guide visitors toward a clear action: filling out a form, booking a consultation, or downloading a resource.

✅ Add strong calls-to-action

✅ Make contact forms simple

✅ Use live chat or scheduling tools

✅ Offer something of value in exchange for info (like a free guide)

2. Create Targeted, Helpful Content

When you provide real value through blogs, videos, and resources, you naturally attract visitors who are interested in what you offer. Educate them, answer their questions, and position your brand as a trusted expert.

💡 Pro tip: Include lead capture forms in blog posts or offer content upgrades like downloadable checklists or templates.

3. Use SEO to Drive Qualified Traffic

If people cannot find you, they cannot buy from you. Search engine optimization helps you rank higher on Google so you can be discovered by people actively looking for your services.

Focus on:✔ Local SEO✔ Keyword-rich content✔ Fast, mobile-friendly website✔ Earning backlinks and building authority

4. Run Paid Ads with a Purpose

Google Ads, Facebook Ads, and LinkedIn Ads are powerful tools when used correctly. Create campaigns that target the right audience with the right message—and send them to a landing page designed to convert.

🎯 Always track conversions, not just clicks. Test, refine, and adjust your campaigns for better results over time.

5. Leverage Social Proof and Testimonials

People trust people. Adding real reviews, case studies, and testimonials builds credibility and encourages action. Feature them prominently on your website and in your marketing materials.

👥 Bonus tip: Ask happy clients to refer others or leave a review—it is one of the easiest ways to earn new leads.

6. Stay in Touch with Email Marketing

Not everyone is ready to buy right away. Use email to stay top-of-mind and continue delivering value over time. Send helpful tips, special offers, and updates to keep leads engaged and moving toward a decision.

📬 Build your list by offering lead magnets or exclusive content on your website.

Final Thought:

Getting leads online is not about luck—it’s about strategy.

From SEO and content to paid ads and email campaigns, every part of your marketing should be working toward one goal: generating consistent, qualified leads.

At BERQ Marketing, we specialize in building lead generation systems that actually work.👉 Ready to grow? Contact us to get started.