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Why do HVAC companies in Fort Collins miss so many after-hours calls?
Most local HVAC firms fail after-hours because they rely on legacy answering services or, worse, a company voicemail that "no one checks until 7 AM." In the high-stakes environment of a Colorado winter, a family in Berthoud or Loveland with a failed furnace won't wait for a callback; they will simply dial the next name on Google. Serving our community through availability is a form of stewardship. When we miss a call, we aren't just losing revenue; we are failing to provide
Willy Counts
Dec 184 min read


What to Look for in a Marketing Strategist
Because not all “experts” are actually strategic. Hiring a marketing strategist is one of the best moves you can make for your...
Hilary Counts
Jun 92 min read


Why Your Business Needs a Marketing Strategist (Not Just More Posts)
Let’s say you’ve tried boosting Facebook posts, sent a few emails, maybe even dabbled in SEO—and still, you’re not getting the leads or...
Hilary Counts
Jun 92 min read


How AI Can Help Your Business (Without Taking Over the World)
Let’s be honest—when people hear “AI,” they either picture a robot uprising or a tool that’s too complicated to actually use. But here at...
Hilary Counts
Jun 92 min read


How to Get More Leads Online: 6 Proven Strategies That Work
By Willy Counts Every business needs leads. But in a digital-first world, cold calling and outdated tactics are not enough. If you want...
Hilary Counts
May 292 min read


Why SEO Is Still One of the Most Important Digital Marketing Strategies
By Hilary Counts You’ve probably heard the term SEO (Search Engine Optimization) tossed around in countless marketing conversations—but...
Hilary Counts
May 292 min read


6 Smart Ways to Drive More Traffic to Your Website
By Hilary Counts If your website is not getting the traffic you expected, you are not alone. Building a website is just the first...
Hilary Counts
May 292 min read


5 SEO Tips to Help Your Website Rank Higher in 2025
By Willy Counts If your website is not showing up where your customers are searching, you are missing out on valuable traffic and leads....
Hilary Counts
May 292 min read


7 Proven Social Media Tips to Boost Your Brand in 2025
By Hilary Counts Social media continues to evolve, and with it, so should your strategy. At BERQ Marketing, we help brands rise above the...
Hilary Counts
May 292 min read
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